Posted inMedia

WBUR, once flush, is warning of tight times ahead

We’ve seen a dramatic loss of sponsorship support. In the digital age, almost all that money now goes to the big platforms — like Facebook, Google, Amazon and Spotify. This is bad news for the news business and has created big gaps that can’t easily be filled. In the last five years, our annual on-air sponsorship income (underwriting) has dropped by more than 40 percent — nearly $7 million.